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‘The Operators’: Acceleprise partner Whitney Sales and Docsend Russ Heddlesten on how to grow your sales strategy

by Whitney Sales

Welcome to this transcribed edition of The Operators. TechCrunch is beginning to publish podcasts from industry experts, with transcriptions available for Extra Crunch members so you can read the conversation wherever you are.

The Operators highlights the experts building the products and companies that drive the tech industry. Speaking from experience at companies like Google, Brex, Slack, Docsend, Facebook, Edmodo, WeWork, Mint, etc., these experts share insider tips on how to break into fields like product management and enterprise sales. They also share best practices for entrepreneurs to hire and manage experts in fields outside their own.

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The stories you must tell to sell

Whitney Sales is a sales pro whose last name is literally…well, Sales. While it might seem like a goofy coincidence, it’s not an irony that she lets go unused. It’s actually an easy ice-breaking joke that loosens up most rooms she’s in. From that starting point, she’s...

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